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As the graphic designer of the Capital Area Healthy Start Coalition team at the AAF Nonprofit Brand-a-thon, I was tasked with creating a logo that both called back to the original logo and had a modern flair.
I kept with the tulip motif of the original logo and added a baby to make it more obvious that Capital Area Healthy Start is an organization that is meant to help mothers and babies.
In addition to the logo, there was time during the Brand-a-thon to also design a brochure aimed at soon-to-be mothers who may not know about all the free services that are available during and after pregnancy.
CLIENT: AAF Tallahassee
TEAM: Stephanie Irigoyen, Adrian Vargas, Raquel Simon-Petley
As a member of the event committee, I offered to create the logo for the Tallahassee chapter of the American Advertising Federation's inaugural Nonprofit Brand-a-thon.
With it being a first-year event, there was a need to establish buzz over social media, eblasts, and the media. In conjunction with Stephanie Irigoyen and Adrian Vargas, a social media brand was created for the event.
In addition to creating graphics and branding pieces, I also assisted Raquel Simon-Petley in facilitating communication between the nonprofit organizations and the marketing volunteers via email. This also included a call for volunteers through MailChimp eblast.
CLIENT: Sammy and Max Kids Clothing
Sammy and Max Kids Clothing asked for a logo that reflected the playfulness of the clothing they sell.
I landed on a hand-lettered circular logo that print cleanly on clothing labels and came in kid-friendly colors. Sammy and Max will be able to choose between the two color options for their clothing labels depending on whether it will clash with the outfits.
The dog silhouette options are an homage to the original Sammy and Max, the owner's late labrador retrievers, after which the clothing line was named. These logos will be used exclusively for blog posts.
For the Facebook graphics, I created graphics that mimic the latest patterns found on the featured outfits for that season.
To celebrate their 35-year anniversary, Clothesline entrusted BowStern with the task of creating a brand-adjacent, Cheers-themed mark. The business was founded in 1981, a time when the TV show Cheers was in its heyday.
To begin the hand-lettered design, I began with the original Cheers logo and referenced Clothesline's vintage shop sign (which was featured at the anniversary celebration).
Once the mark was created, it was applied to the event signage, promotional items, and social media posts.
Gear for Multisport, located at the National Training Center in Clermont, Florida, is frequented by triathletes from all over the world.
To provide merchandise with a local flavor for international visitors, I was commissioned to illustrate a map of the area's more popular trails and lakes.
As a graduate assistant at the Division of Student Affairs Marketing & Communications office, under the art direction of Larin Littwin, I have worked directly as a junior art director on the rebranding of the University Housing Department at Florida State University.
Beginning in 2014 with the inaugural University Housing Guide booklet and continuing with social media and campus-wide event ephemera, the University Housing brand is now unified and easily recognizable by students and parents.
Florida State University Homecoming — made up of the Warchant concert event, Pow Wow comedy show/pep rally — is the can't-miss event of the fall season for students and Tallahassee residents alike.
The Homecoming theme for the 2014 season was "Fueling the Fire," a theme which posed unique challenges when it came to a visual brand due to licensing issues regarding flames on non-athletic marketing pieces.
The result was the following modern, triangular, eye-catching campaign.
Parents' Weekend is an annual, weekend-long event held by Florida State for the students' families every fall. Parents' Weekend is made up of many events ranging from the circus to the football game.
The marketing needs for such a diverse event included a program booklet, general promotional items, handouts, a logo for the 5K Fun Run, and promotional items for the 5K Fun Run.
CLIENT: Florida State University Uphold the Garnet & the Gold
ART DIRECTION: Carmen Clemente, Larin Littwin
CONTRIBUTING ARTISTS: Tyler Trobert
To increase the visibility of the FSU Uphold the Garnet & the Gold campaign, Hazing Prevention Week was re-branded and re-launched fall 2015 as a co-branded event.
The parameters were that the official colors of the National Hazing Prevention Week program be implemented, and that the formatting of all marketing pieces be similar to Civility Week (the most prominent Uphold the Garnet & the Gold co-branded event).
CLIENT: Florida State University Division of Student Affairs Marketing & Communications
ART DIRECTION: Larin Littwin, Maggie Seketa, Carmen Clemente
CONTRIBUTING DESIGNERS: Kristen Brittain, Kristy Gaunt,
DIMENSIONS: 8.5 x 11" (11 x 17" spread)
Every year, the FSU Division of Student Affairs Marketing & Communications office throws a one-day professional development retreat at the FSU "Rez" for the staff and student employees.
The 2015 retreat was the premiere of the DSA Marketing & Communications Handbook. Indeed, the Handbook served as a companion and outline to several of the retreat presentations. With chapters on topics ranging from office policies and email etiquette to photography and graphic design basics, the Handbook has become a standard in training new student interns and a resource for FAQs.
As the senior members of the student work environment, the design team created a modern, fun, clean book that simply displayed the information that students need to access on the day-to-day.
CLIENT: Florida State University Residence Life
DESIGNER: Carmen Clemente
In summer 2014, for my first design project as a graduate assistant I was tasked with creating the 2014 – 2015 shirt for the FSU Residence Life staff. This was my first experience meeting with a client to get the project details firsthand.
The theme for that year was "Adventure Awaits!" and the client chose to go with a visual brand that parodied the Survivor show's logo as well as a "treasure map" of the university's residence halls.
CLIENT: FSU American Medical Women's Association
DESIGNER: Carmen Clemente
As a member of the Florida State University undergraduate chapter of the American Medical Women's Association (AMWA) I learned much about community service and leadership. So when I decided that I did not want to pursue a career in medicine and became an art major, I did not let all of that go to waste and instead put my passion into promoting AMWA as the Communications Chair.
Once I graduated, the new president contacted me for one last assignment. Every year, AMWA's new members get t-shirts to wear during their volunteer events. The client requested a logo design that reflected the medical aspect of the organization in a whimsical way. The "W" in the official AMWA logo is already a different color from the rest of the letters (to emphasize that it is a female-run organization) so the "W" in the t-shirt logo became a stethoscope.
Florida State University's Healthy Campus initiative asked for an updated look to their annual event, Love Your Body Day, with the theme "FSUnique."
The new look for the campus-wide marketing campaign incorporated the trend of neon pastels as well as flat, modern shapes to bring the attention of FSU students to the self-love cause.
I worked with a staff of student interns on unifying the Love Your Body Day brand and applying the new visual direction across print and social media.