CLIENT: Florida State University Office of the Vice President for Student Affairs
ART DIRECTION: Carmen Clemente
At the tail end of the 2018 fall semester, the Vice President for Student Affairs was ready to hit the road and meet alumni and donors alike. But she needed a fun branded look!
We landed on the idea of treating the string of events as a concert or a meet-and-greet tour! The people at these events were in for a VIP experience.
CLIENT: Design Week Tallahassee
As a founding member of the inaugural Design Week Tallahassee event, I had a hand in creating many of the marketing materials and promotional items in 2016 and again in 2017.
In its first year there was a need to establish buzz over social media. In conjunction with Stephanie Irigoyen, a social media brand was created for the event that mainly focused on Instagram and Facebook.
In addition to creating graphics and branded pieces in 2016 and 2017, I also coordinated volunteer efforts from 2016 to 2018.
CLIENT: Foraged Films
The client came with the idea for a logo that featured flora to illustrate that they, as wedding videographers and video editors, are “foraging” the precious moments of your wedding day to create your wedding videos.
I first sketched by hand the flower and later used a tablet to mimic watercolor painting techniques and to play up the delicateness of the flower.
For those who enjoy having their desktop background and mobile wallpapers change with the season — or their mood. Download and enjoy!
This animation was created with Kristen Brittain in anticipation of our road trip to Columbus, Georgia for the Creative South conference.
ART DIRECTOR: Jeremy Spinks
During my time as a designer with BowStern, one of the most rewarding clients to work for was CESC. CESC, Connecting Everyone with Second Chances, does just that through its programs that seek to help people in every stage of making their comeback.
Westgate is a low-cost, low-barrier community that provides housing options for people in transition.
This logo is meant to both represent a ‘W’ and the tops of houses against a blue sky. The logo is simple and alludes to the sense of pride and optimism Westgate’s temporary residents are granted through this program.
CLIENT: Local Vyntage
A Tallahassee Lassie is sweet as tea but don’t let that fool you — this lassie is sassy!
This t-shirt design is inspired by mid-century modern illustrations and is meant to play up the sweetness of the southern belle. I began with researching 1950s illustrations, cartoons, and advertisements to inform the sketch and the typography.
The belle was sketched in full detail before committing to vectoring and the typography was mapped out in the sketching stage before researching fonts accurate to the time period.
Check out Local Vyntage to see the shirt in all the available colors!
This logo is for the lawn services branch of the company, Big Papa Enterprises. The face of the company, Big Papa, will be the constant for all future branches of the company while outfits and props/accessories will change accordingly.
As the graphic designer of the Capital Area Healthy Start Coalition team at the AAF Nonprofit Brand-a-thon, I was tasked with creating a logo that both called back to the original logo and had a modern flair.
I kept with the tulip motif of the original logo and added a baby to make it more obvious that Capital Area Healthy Start is an organization that is meant to help mothers and babies.
In addition to the logo, there was time during the Brand-a-thon to also design a brochure aimed at soon-to-be mothers who may not know about all the free services that are available during and after pregnancy.
CLIENT: Hector Clemente
This logo mark was created to be versatile for the client’s current (photography and videography) and future business ventures (podcasting).
The intent is for the Hector “signature,” without a tagline, would tie his various endeavors back to him as a brand.
CLIENT: Sammy and Max Kids Clothing
Sammy and Max Kids Clothing asked for a logo that reflected the playfulness of the clothing they sell.
I landed on a hand-lettered circular logo that will print cleanly on clothing labels and come in kid-friendly colors. Sammy and Max will be able to choose between the two color options for their clothing labels depending on whether it will clash with the outfits.
The dog silhouette options are an homage to the original Sammy and Max, the owner's late Labrador retrievers, after which the clothing line was named. These logos will be used exclusively for blog posts.
For the Facebook graphics, I created graphics that mimic the latest patterns found on the featured outfits for that season.
Gear for Multisport, located at the National Training Center in Clermont, Florida, is frequented by triathletes from all over the world and provides access to affordable events such as the Clermont Park Run and the Lake Louisa Sprint Triathlon Series.
CLIENT: AAF Tallahassee
TEAM: Stephanie Irigoyen, Adrian Vargas, Raquel Simon-Petley
As a member of the event committee, I offered to create the logo for the Tallahassee chapter of the American Advertising Federation's inaugural Nonprofit Brand-a-thon.
With it being a first-year event, there was a need to establish buzz over social media, eblasts, and the media. In conjunction with Stephanie Irigoyen and Adrian Vargas, a social media brand was created for the event.
In addition to creating graphics and branding pieces, I also assisted Raquel Simon-Petley in facilitating communication between the nonprofit organizations and the marketing volunteers via email. This also included a call for volunteers through MailChimp eblast.
Here is a collection of a few of the projects that I worked on during my time at Florida State University's Division of Student Affairs office as an intern and, later, as a graduate assistant. Click on the thumbnails to see a more detailed look at each project.
To celebrate their 35-year anniversary, Clothesline entrusted BowStern with the task of creating a brand-adjacent, Cheers-themed mark. The business was founded in 1981, a time when the TV show Cheers was in its heyday.
To begin the hand-lettered design, I began with the original Cheers logo and referenced Clothesline's vintage shop sign (which was featured at the anniversary celebration).
Once the mark was created, it was applied to the event signage, promotional items, and social media posts.