For those who enjoy having their desktop background and mobile wallpapers change with the season — or their mood. Download and enjoy!
As the graphic designer of the Capital Area Healthy Start Coalition team at the AAF Nonprofit Brand-a-thon, I was tasked with creating a logo that both called back to the original logo and had a modern flair.
I kept with the tulip motif of the original logo and added a baby to make it more obvious that Capital Area Healthy Start is an organization that is meant to help mothers and babies.
In addition to the logo, there was time during the Brand-a-thon to also design a brochure aimed at soon-to-be mothers who may not know about all the free services that are available during and after pregnancy.
CLIENT: Sammy and Max Kids Clothing
Sammy and Max Kids Clothing asked for a logo that reflected the playfulness of the clothing they sell.
I landed on a hand-lettered circular logo that print cleanly on clothing labels and came in kid-friendly colors. Sammy and Max will be able to choose between the two color options for their clothing labels depending on whether it will clash with the outfits.
The dog silhouette options are an homage to the original Sammy and Max, the owner's late labrador retrievers, after which the clothing line was named. These logos will be used exclusively for blog posts.
For the Facebook graphics, I created graphics that mimic the latest patterns found on the featured outfits for that season.
Here is a collection of a few of the projects that I worked on during my time at Florida State University's Division of Student Affairs office as an intern and, later, as a graduate assistant. Click on the thumbnails to see a more detailed look at each project.
Gear for Multisport, located at the National Training Center in Clermont, Florida, is frequented by triathletes from all over the world.
To provide merchandise with a local flavor for international visitors, I was commissioned to illustrate a map of the area's more popular trails and lakes.
CLIENT: AAF Tallahassee
TEAM: Stephanie Irigoyen, Adrian Vargas, Raquel Simon-Petley
As a member of the event committee, I offered to create the logo for the Tallahassee chapter of the American Advertising Federation's inaugural Nonprofit Brand-a-thon.
With it being a first-year event, there was a need to establish buzz over social media, eblasts, and the media. In conjunction with Stephanie Irigoyen and Adrian Vargas, a social media brand was created for the event.
In addition to creating graphics and branding pieces, I also assisted Raquel Simon-Petley in facilitating communication between the nonprofit organizations and the marketing volunteers via email. This also included a call for volunteers through MailChimp eblast.
To celebrate their 35-year anniversary, Clothesline entrusted BowStern with the task of creating a brand-adjacent, Cheers-themed mark. The business was founded in 1981, a time when the TV show Cheers was in its heyday.
To begin the hand-lettered design, I began with the original Cheers logo and referenced Clothesline's vintage shop sign (which was featured at the anniversary celebration).
Once the mark was created, it was applied to the event signage, promotional items, and social media posts.