CLIENT: FSU American Medical Women's Association
DESIGNER: Carmen Clemente
As a member of the Florida State University undergraduate chapter of the American Medical Women's Association (AMWA) I learned much about community service and leadership. So when I decided that I did not want to pursue a career in medicine and became an art major, I did not let all of that go to waste and instead put my passion into promoting AMWA as the Communications Chair.
Once I graduated, the new president contacted me for one last assignment. Every year, AMWA's new members get t-shirts to wear during their volunteer events. The client requested a logo design that reflected the medical aspect of the organization in a whimsical way. The "W" in the official AMWA logo is already a different color from the rest of the letters (to emphasize that it is a female-run organization) so the "W" in the t-shirt logo became a stethoscope.