CLIENT: Florida State University Division of Student Affairs Marketing & Communications
ART DIRECTION: Larin Littwin, Maggie Seketa, Carmen Clemente
CONTRIBUTING DESIGNERS: Kristen Brittain, Kristy Gaunt,
DIMENSIONS: 8.5 x 11" (11 x 17" spread)
Every year, the FSU Division of Student Affairs Marketing & Communications office throws a one-day professional development retreat at the FSU "Rez" for the staff and student employees.
The 2015 retreat was the premiere of the DSA Marketing & Communications Handbook. Indeed, the Handbook served as a companion and outline to several of the retreat presentations. With chapters on topics ranging from office policies and email etiquette to photography and graphic design basics, the Handbook has become a standard in training new student interns and a resource for FAQs.
As the senior members of the student work environment, the design team created a modern, fun, clean book that simply displayed the information that students need to access on the day-to-day.