CLIENT: Florida State University Parents' Weekend
ART DIRECTION: Carmen Clemente, Larin Littwin
CONTRIBUTING ARTISTS: Kristen Brittain, Mike Lazarus
Parents' Weekend is an annual, weekend-long event held by Florida State for the students' families every fall. Parents' Weekend is made up of many events ranging from the circus to the football game.
The marketing needs for such a diverse event included a program booklet, general promotional items, handouts, a logo for the 5K Fun Run, and promotional items for the 5K Fun Run.
The Parents' Weekend Program Booklet (5.5 x 8.5") holds all the information a visitor could need for the entire weekend. The booklet includes an overview of the schedule, an extended schedule with a short paragraph for each event, and advertisements for scheduled events.
Each event during Parents' Weekend required its own handbill to get the word out. Handbills were handed out during registration and during events.