CLIENT: Florida State University Homecoming
ART DIRECTION: Carmen Clemente, Larin Littwin, Maggie Seketa
Florida State University Homecoming — made up of the Warchant concert event, Pow Wow comedy show/pep rally — is the can't-miss event of the fall season for students and Tallahassee residents alike.
The Homecoming theme for the 2014 season was "Fueling the Fire," a theme which posed unique challenges when it came to a visual brand due to licensing issues regarding flames on non-athletic marketing pieces.
The result was the following modern, triangular, eye-catching campaign.
Poster (11 x 17")
Vinyl Banner (4 x 8')
One of the perks of marketing for FSU Homecoming is being able to volunteer as an event photographer as well! For more photography, check out my photography page.
Facebook Cover Photo & Profile Picture