As a graduate assistant at the Division of Student Affairs Marketing & Communications office, under the art direction of Larin Littwin, I have worked directly as a junior art director on the rebranding of the University Housing Department at Florida State University.
Beginning in 2014 with the inaugural University Housing Guide booklet and continuing with social media and campus-wide event ephemera, the University Housing brand is now unified and easily recognizable by students and parents.
Winner of a 2015 Graphic Design USA Award.
The 2015 – 2016 University Housing Guide Book was the very first rebranded marketing piece for University Housing and involved gathering student quotes and hall statistics; taking new photos of the residence halls; and creating a campus map with only the buildings essential to the new students and parents visiting the campus during Preview.
The University Housing Guide Book served as a style guide for the rest of the Housing brand.
This 8.5 x 11" book served as an informational booklet for candidates during FSU University Housing's national search for a new director. The book includes general information about the campus, the housing department, and Tallahassee in both text and infographic formats.
This 8.5 x 11" bifold brochure served as a way to present University Housing's Facilities budget distribution to investors in a visual format. The bifold brochure includes a modified campus map that labels expenditures by building as well as an infographic chart on the back cover.
The Milestone is a planner made for the students of FSU by the Office of Business Services. As a department of the university, Housing was invited to provide an advertisement that was on-brand with the Milestone's modern, flat aesthetic. I managed communication between the Office of Business Services and Housing as well as the design of the ad (designed by Brianna Milord).