Gold Rush Supreme

Design

Client

The Florida Lottery

Creative Direction

Christy Beegle, Nick McMurdy

Concepting Team

Carmen Clemente, Jennifer NeumanXavier Rivera, Tatiana Kalba, Christy Beegle, Nick McMurdy, Ivan Gonzalez, Jack Polly

Writers

Nick McMurdy, Ivan Gonzalez, Tatiana Kalba

The Florida Lottery tasked PPK with coming up with a campaign for their new Gold Rush Supreme scratch-off tickets that included two TV spots, animations, point-of-sale print materials, and digital banners. The concept that was chosen was a TV spot that elevated the tickets from merely scratch-offs to being good as gold.

I was involved in the initial concepting rounds and my print design was chosen as the look to carry out across all the marketing materials.

See the final TV spots that informed the design below.