Holiday Mix

Design

Client

The Florida Lottery

Creative Direction

Christy Beegle, Nick McMurdy

Concepting Team

Carmen Clemente, Jennifer NeumanXavier Rivera, Tatiana Kalba, Christy Beegle, Nick McMurdy, Ivan Gonzalez

Writers

Nick McMurdy, Ivan Gonzalez, Tatiana Kalba

The Florida Lottery tasked PPK with coming up with a campaign for their new holiday scratch-off tickets that included a TV spot, animations, point-of-sale print materials, and digital banners. The concept that was chosen was a Reservoir Dogs-style TV spot that illustrated the variety of fun ways to play by using a motley crew of Santas.

I was involved in the initial concepting rounds and my print design was chosen as the look to carry out across all the marketing materials.

See the final TV spot that informed the design below.